diff --git a/utils/publish/production.sh b/utils/publish/production.sh
index 62d368f..8c3e6fb 100755
--- a/utils/publish/production.sh
+++ b/utils/publish/production.sh
@@ -22,6 +22,20 @@ if ! [[ "$CI_COMMIT_TAG" =~ ^[0-9]+[.][0-9]+[.][0-9]+$ ]]; then
     exit 1
 fi
 
+# If no build indication was given, assume BUILD_LATEST.
+# Most likely, this will only cover builds triggered from tag pushes.
+if [ -z $BUILD_LATEST -o \
+     -z $BUILD_MAJOR -o \
+     -z $BUILD_MINOR -o \
+     -z $BUILD_REVISION ]; then
+    BUILD_LATEST=true
+fi
+
+# Cascade the builds by inheritance.
+if [ $BUILD_LATEST ]; then BUILD_MAJOR=true; BUILD_MINOR=true; BUILD_REVISION=true; fi
+if [ $BUILD_MAJOR ]; then BUILD_MINOR=true; BUILD_REVISION=true; fi
+if [ $BUILD_MINOR ]; then BUILD_REVISION=true; fi
+
 # Define MAJOR, MINOR and REVISION version numbers.
 MAJOR_NUMBER=$(echo "$CI_COMMIT_TAG" | awk -F \. {'print $1'})
 MINOR_NUMBER=$(echo "$CI_COMMIT_TAG" | awk -F \. {'print $2'})
@@ -30,15 +44,15 @@ MAJOR=$MAJOR_NUMBER
 MINOR=$MAJOR.$MINOR_NUMBER
 REVISION=$MINOR.$REVISION_NUMBER
 
-# Build.
+# Always build with all tags, there's a single build anyway.
 docker build \
     -t $CI_REGISTRY_IMAGE:latest \
     -t $CI_REGISTRY_IMAGE:$MAJOR \
     -t $CI_REGISTRY_IMAGE:$MINOR \
     -t $CI_REGISTRY_IMAGE:$REVISION .
 
-# And push.
-docker push $CI_REGISTRY_IMAGE:latest
-docker push $CI_REGISTRY_IMAGE:$MAJOR
-docker push $CI_REGISTRY_IMAGE:$MINOR
-docker push $CI_REGISTRY_IMAGE:$REVISION
\ No newline at end of file
+# Only push requested builds. 
+if [ $BUILD_LATEST ]; then docker push $CI_REGISTRY_IMAGE:latest; fi
+if [ $BUILD_MAJOR ]; then docker push $CI_REGISTRY_IMAGE:$MAJOR; fi
+if [ $BUILD_MINOR ]; then docker push $CI_REGISTRY_IMAGE:$MINOR; fi
+if [ $BUILD_REVISION ]; then docker push $CI_REGISTRY_IMAGE:$REVISION; fi
\ No newline at end of file